Today, we’re diving into a game-changing story from the heart of cattle country. Post-COVID disruptions exposed cracks in the beef supply chain, leaving producers searching for stability and fair rewards. Enter Sustainable Beef LLC, a producer-driven packing plant in North Platte, Nebraska, born from rancher ingenuity. Partnering with retail giant Walmart, it’s creating opportunities that prioritize sustainability for everyone—from the ranch to the retail case.

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📲 Learn more about Superior Livestock Auction – SuperiorLivestock.com
✅ View and bid on lots – Bid.SuperiorLivestock.com
➡️Buy and sell cattle right now on The Country Page – https://superiorlivestock.com/superiorcountrypage/